Situation
Evian Brand in the US was launching a new campaign to cement Evian's position as the leading luxury water again, new approaches were undertaken via event sponsorship and PR pop up stores.

• Increase awareness for the brand through contractual and non-contractual obligations at the US Open
• Leverage Evian's sponsorship of James Blake via POS materials giveaways and off-site promotions at the 2006 US Open
• Develop exciting concepts and initiatives for Evian surrounding the US Open and SOBE sponsorship
• Create off-site programs during the during the US Open to garner press and brand awareness such as the Evian Pop-up Spa

Program Description
The sponsorship of the US Open includes an Evian booth on-site at the grounds as well as an execution of Evian Day which includes an on-court giveaway and an Evian Prize booth also located on the grounds. In 2008 Evian invited consumers to make their very own Evian TV Commercial.  Consumers could choose from three scripts and then recorded the commercial in front of a green screen with the French Alps in the background.  The commercial was available on the web and could be posted to youtube and emailed to friends. The Evian Pop-up Spa was created in 2006 for public relations efforts and out of home branding, the store front was an Evian billboard.