Situation
Chase wanted a grassroots presence in the communities in which they do business. Assignment - Generate new bank accounts and leads
- Develop a relationship with Hispanic, Black and Asian consumers to overcome “banking fears”
- Create excitement and interactive experiences
- Educate consumers regarding Chase’s different services
Program Description
The festivals opportunity for Hispanic consumers to develop a relationship with the bank through one on one interactions with the bank representatives. During the festivals participants have the opportunity to win giveaways at the branded spin wheel as well as sign up for Chase products and receive additional premiums. Market
Nationwide |
