Situation
Fisher Price desired to get its toys into the hands of Hispanic children and in front of gatekeepers. Assignment - Create awareness of Fisher Price toys with Latina Moms and gift givers
- Build a more personal relationship/presence in key Hispanic communities
Program Description
The Fisher Price “area” consists of a big play pen with toys and games for kids of all ages. Free premiums such as photos and temporary tattoos with Little People and Rescue Heroes characters are distributed and Moms receive a list of toys that the children played with while at the event. Market
Nationwide
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