Situation
Cause marketing initiative targeting Hispanic community in Los Angeles. Assignment - Increase awareness and education in the Hispanic community
- Drive traffic to the event via street team activation and community outreach
- Manage catering and rental vendors to accommodate 300+ attendees
- Search potential event venues, secure venue and obtain necessary permits
Program Description
Chevron produced a breast cancer luncheon for Latina women in Los Angeles to promote awareness, education and recognize survivors. A panelist of speakers including breast cancer survivors were-on site providing valuable information to attendees. Attendees had the opportunity to ask several questions and received a complimentary PowerPack that had valuable information related to breast cancer detection and symptoms as well as giveaways. |
