Situation
Jell-O wanted to bring the advertising campaign to life via a retail marketing campaign.

• Increase sales on-site during promotion
• Touch consumers at the retailer via an exciting promotion geared towards children
• Create excitement and increase brand awareness amongst Hispanics

Program Description
Developed a retail marketing tour that will visit 32 retailers culminating at the Thanksgiving Day Parade in Houston.

Outdoor Activation
Throughout the retail visits children were encouraged to hula hoop on stage and get a free picture with a magnet frame.  Additionally, in the fall execution, children will be selected to join the Jell-O Kid’s Brigade at the Parade.

Indoor Activation
Throughout the retail visit, consumers received a free Jell-O luncheon bag with the purchase of qualifying Jell-O products.