Situation
FRS wanted to increase trial and awareness in the New York market. Assignment - Generate trial and awareness of FRS energy drinks
- Educate consumers on the benefits and nutritional values of drinking FRS energy drinks
- Develop relationships / partnerships in NYC
- Target GNC stores in high traffic areas and induce purchase via couponing
Program Description
Assisted FRS in securing space for sampling and trial at David Barton’s flag ship location in Chelsea, NYC. Additionally, regular sampling was conducted at GNC stores throughout Manhattan. Target Areas
Chelsea, Midtown, Greenwich Village, Penn station. |
